There's more to your favorite color than you think! By taking you back in time, across the globe, and into the minds of brand designers and artists, The Color Bible offers a succinct history—including global associations, contemporary connotations, and practical utilization—of 100 significant hues. Readers will explore how colors evoke emotions and grasp the impact that color has on product and brand design, clothing, and art history. Journey to different countries, and see how color has shaped cultures and cultivated trends from ancient plant pigments to Millennial Pink. Artists, designers, and the insatiably curious will find this guide fascinating and gain vibrant knowledge with flying colors!