About Bas Bleu

Blue Stockings Bas Bleu is a "bookseller by post," which is a melodic way of saying we're a mail-order company that produces a catalog of books and bookish things. We sell books and gifts that offer elements of wit, wisdom, and joy. Our selections are eclectic and rarely appear on bestseller lists.

Bas Bleu translates as "bluestocking," and refers to learned mid-eighteenth-century women (and men) who gathered in the great salons of London for intellectual conversation and witty banter. This literary salon "enjoyed society in undress" - that is, in their more practical country clothing, most notably their blue worsted stockings. The Bluestockings enlarged boundaries of what women could think, write, and do. Modern-day bluestockings are avid readers, have a sense of humor, and are eternally curious.

Our company was founded in 1994 by a true bluestocking, a book-loving lady who launched her venture from her Atlanta, Georgia, home. In the beginning, she wrote every word of catalog copy, packed and posted every order herself, and stored the company's stock in a closet! She mailed 50,000 copies of the first edition of the Bas Bleu catalog. Today, we mail millions of copies every year to readers all over the country. We offer a unique, handpicked selection of odd little books and literary gifts, personally reviewed by our small team of long-time editors. Our three-woman editorial staff has a combined forty years of experience working for Bas Bleu...and the company is only twenty-two years old! In fact, our brand manager was Bas Bleu's very first employee: She started out in 1995 taking customer calls and writing catalog copy, and grew along with the company.

In 2007, Bas Bleu joined the Universal Direct Fulfillment family of brands, and our core mission remains unchanged. We pride ourselves on being a boutique literary catalog, an alternative to big-box booksellers. We offer fun and friendly personal recommendations, sorting through thousands of new offerings from publishers to find those inspired and high-quality books that our customers may not have heard of otherwise. If all of this sounds interesting to you, be sure to request our catalog. We hope you like what you see!

A note about our listings: The initials in parentheses after each book review identify its writer: Katherine Giles (KG), Ann Gregory (AG), Christie Hall (CH), and other editorial contributors. The year listed after the number of pages is the publication date of the edition we're offering; a year listed in parentheses is the original date of publication.
Go to top