Bas Bleu is a "bookseller by post," which is a melodic way of saying we're a mail-order company that produces a catalog of books and bookish things. We sell books and gifts that offer elements of wit, wisdom, and joy. Our selections are eclectic and rarely appear on bestseller lists.
Bas Bleu translates as "bluestocking," and refers to learned mid-eighteenth-century women (and men) who gathered in the great salons of London for intellectual conversation and witty banter. This literary salon "enjoyed society in undress" - that is, in their more practical country clothing, most notably their blue worsted stockings. The Bluestockings enlarged boundaries of what women could think, write, and do. Modern-day bluestockings are avid readers, have a sense of humor, and are eternally curious.
Bas Bleu, founded in 1994 is part of Potpourri Group Inc. (PGI). From a single catalog title published in 1963, today PGI headquartered in North Billerica, Massachusetts is one of the largest multi-channel direct marketers in America. Shop all our brands from our print catalogs and websites.
